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Snapchat seeking associations and their advertising dollars

Popular photo-sharing app offers new social media tool for groups wanting to communicate their messages to targeted audience Snapchat logo Need your message to reach a wide audience through a digital medium? A new player has emerged in the Washington, D.C., political landscape promising to do just that. The photo-sharing app Snapchat is getting into the business of political advertising, and as part of that push, reaching out to associations. The U.S. Travel Association recently became the first group to work with Snapchat to use the platform when it ran three 10-second video ads touting the benefits of the tourism industry. Snapchat gives associations the potential… Read More